Discover how this breakthrough personal analytics tool helps finance, marketing, sales and customer service managers improve outcomes in their functional areas.

This paper introduces the IBM Predictive Customer Intelligence solution, which is designed to help your company create personalized, relevant experiences for individual customers with a focus on driving new revenue. Along with explaining the architecture of the solution, this paper covers how the solution works.

One of the most important design decisions for visualization, and certainly one of the most visible, is the layout that you use to frame your data. Should you use a graph, a map, a diagram, a chart or something else? When you answer this question, you have determined the structure of your visualization.

IBM marketing analytics solutions combine business intelligence, predictive analytics and performance management features, providing a real-time, 360-degree view of the customer and insight into past, present and future marketing performance.

Midsize companies see business intelligence (BI) as too unwieldy and expensive for them, and use spreadsheets for planning, budgeting, and forecasting. In reality, the spread-sheets are the real expense and time-consumers.  However, BI is well within reach of your midsize organization through an incremental app