White Papers
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Measure, analyze and manage: optimizing marketing results with business analytics
Sep 3, 2014
IBM marketing analytics solutions combine business intelligence, predictive analytics and performance management features, providing a real-time, 360-degree view of the customer and insight into past, present and future marketing performance.
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A business intelligence agenda for midsize organizations: Six strategies for success
Sep 2, 2014
Midsize companies see business intelligence (BI) as too unwieldy and expensive for them, and use spreadsheets for planning, budgeting, and forecasting. In reality, the spread-sheets are the real expense and time-consumers.  However, BI is well within reach of your midsize organization through an incremental app
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Business Analytics for Manufacturing
Sep 1, 2014
Four ways to increase efficiency and performance
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Take control of IBM Cognos with NewIntelligence ICI
Jun 30, 2014
Thousands of organizations around the world rely on IBM® Cognos® solutions to turn raw data into valuable decision-making insight – but deploying and maintaining a Cognos environment can be challenging without ICI. NewIntelligence ICI Whitepaper
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IBM Cognos Express : Breakthrough business intelligence and performance management for workgroups and midsize organizations
Apr 30, 2014
IBM® Cognos® Express is the first and only integrated business intelligence (BI) and performance management (PM) solution built to meet the needs of midsize organizations. It delivers the essential reporting, analysis, visualization, dashboard, scorecard, planning, budgeting and forecasting capabilities that m