White Papers
Go from analysis to action on your desktop : IBM Cognos Insight guides business analysts to faster, better outcomes
Oct 15, 2014
Discover how this breakthrough personal analytics tool helps finance, marketing, sales and customer service managers improve outcomes in their functional areas.
The new frontier for personalized customer experience : IBM Predictive Customer Intelligence
Sep 12, 2014
This paper introduces the IBM Predictive Customer Intelligence solution, which is designed to help your company create personalized, relevant experiences for individual customers with a focus on driving new revenue. Along with explaining the architecture of the solution, this paper covers how the solution works.
Choosing a successful structure for your visualization
Sep 6, 2014
One of the most important design decisions for visualization, and certainly one of the most visible, is the layout that you use to frame your data. Should you use a graph, a map, a diagram, a chart or something else? When you answer this question, you have determined the structure of your visualization.
Measure, analyze and manage: optimizing marketing results with business analytics
Sep 3, 2014
IBM marketing analytics solutions combine business intelligence, predictive analytics and performance management features, providing a real-time, 360-degree view of the customer and insight into past, present and future marketing performance.
A business intelligence agenda for midsize organizations: Six strategies for success
Sep 2, 2014
Midsize companies see business intelligence (BI) as too unwieldy and expensive for them, and use spreadsheets for planning, budgeting, and forecasting. In reality, the spread-sheets are the real expense and time-consumers.  However, BI is well within reach of your midsize organization through an incremental app