GroupM Embraces Watson Analytics

Embracing IBM Watson Analytics to increase marketing campaign conversion rates by up to 50 percent. Irrelevant ads are a waste of time for consumers and a waste of money for the brand behind the campaign. To help marketing campaigns stand out against the background noise, GroupM uses machine-learning algorithms to gain ever-greater levels of insight into the targeting, timing, and placement of ads—driving dramatically higher conversion rates.

Related White Papers

Here you will find whitepapers associated to the videos:

More White Papers