What businesses need from BI is a full picture. And that is why it is important to understand that, for now and in the future, BI should help you not only describe and diagnose your past and current performance, but also predict future performance. When your business can do all three, you have a better idea of what your business needs to do to stay competitive. You have reports that show you where you have been, scorecards and...

Scorecards help you define, monitor and manage your company’s critical metrics. By translating tactics and strategies into specific, measurable objectives, scorecards help you link corporate strategy to operations and ensure that your company’s goals are consistently defined, understood and communicated. IBM Cognos® Business Intelligence includes scorecard capabilities that can pull data from diverse sources and let you present your...

Discover how this breakthrough personal analytics tool helps finance, marketing, sales and customer service managers improve outcomes in their functional areas.

One of the most important design decisions for visualization, and certainly one of the most visible, is the layout that you use to frame your data. Should you use a graph, a map, a diagram, a chart or something else? When you answer this question, you have determined the structure of your visualization.

IBM® Cognos® Express is the first and only integrated business intelligence (BI) and performance management (PM) solution built to meet the needs of midsize organizations. It delivers the essential reporting, analysis, visualization, dashboard, scorecard, planning, budgeting and forecasting capabilities that midsize organizations and workgroups require, at a price they can afford. All of the tools you need to get started are included...