IBM marketing analytics solutions combine business intelligence, predictive analytics and performance management features, providing a real-time, 360-degree view of the customer and insight into past, present and future marketing performance.
Four ways to increase efficiency and performance
Thousands of organizations around the world rely on IBM® Cognos® solutions to turn raw data into valuable decision-making insight – but deploying and maintaining a Cognos environment can be challenging without ICI. NewIntelligence ICI Whitepaper
IBM® Cognos® Express is the first and only integrated business intelligence (BI) and performance management (PM) solution built to meet the needs of midsize organizations. It delivers the essential reporting, analysis, visualization, dashboard, scorecard, planning, budgeting and forecasting capabilities that midsize organizations and workgroups require, at a price they can afford. All of the tools you need to get started are included...
A recent examination of Nucleus Research ROI case studies found organizations earn an average of $10.66 for every dollar spent on deployments of analytics applications such as business intelligence (BI), performance management (PM), and predictive analytics. With such high returns to be earned on the deployment of analytics, management teams should consider these technologies to be one of the most attractive investment opportunities...