IBM® Cognos® TM1® has long been a leading platform for planning, budgeting and forecasting. Now, Cognos TM1 can be integrated with both IBM SPSS® Modeler and IBM SPSS Statistics to help the finance teams create plans and forecasts that are more detailed and more accurate than would be possible using these solutions individually.

What businesses need from BI is a full picture. And that is why it is important to understand that, for now and in the future, BI should help you not only describe and diagnose your past and current performance, but also predict future performance. When your business can do all three, you have a better idea of what your business needs to do to stay competitive. You have reports that show you where you have been, scorecards and...

This paper introduces the IBM Predictive Customer Intelligence solution, which is designed to help your company create personalized, relevant experiences for individual customers with a focus on driving new revenue. Along with explaining the architecture of the solution, this paper covers how the solution works.

IBM marketing analytics solutions combine business intelligence, predictive analytics and performance management features, providing a real-time, 360-degree view of the customer and insight into past, present and future marketing performance.